You’re pretty switched on. You’re in the loop. You get pop culture references, and can join in quoting a hip new show at your friends. Politics happens to other people, taxes are bad, Kanye West has too much power, and the latest video of a shark fighting a crocodile has just blown your mind. Your world is EPIC.


I can’t claim credit for EPIC – it was invented in 2004 – but I can point you to it (thanks, thebenshi). I’d highly recommend watching the linked clip. It’s about 7 minutes, and it’ll get right inside your head. If you don’t have the time (seriously, watch it!), here’s the spoiler; it culminates with the introduction, in 2014, of EPIC, the Evolving Personalised Information Construct:

“EPIC 2014 produces a custom content package for each reader using his choices — his consumption habits, his interests, his demographics, his social network to shape the product. A new generation of freelance editors has sprung up — people who sell their ability to connect, filter, and prioritize the contents of EPIC. We all subscribe to many editors. EPIC allows us to mix and match their choices however we like. At it’s best, edited for the most savvy readers, EPIC is a summary of the world, deeper, broader, and more nuanced than anything ever available before. But at it’s worst, and for too many, EPIC is merely a collection of trivia, much of it untrue, all of it narrow, shallow, and sensational. But EPIC is what we wanted. It is what we chose. And it’s commercial success pre-empted any discussions of media and democracy or journalistic ethics.”

Pfft! Consumers of news-media are far too discerning to get drawn into a shallow, untrue, sensationalist world of news with little useful information or journalistic quality! Why, just looking at the frontpage of news.com.au, I can see the paragon of journalistic excellence:

“Daniel Radcliffe admits he thought Bieber was a girl” … “Sexy oil outrage: Airline accused of poking fun at the BP oil disaster with oily bikini model ad campaign” … “Monster croc wins battle with shark” … “BP is burning sea turtles alive” … “Eels CEO busted for $50 groceries theft”

We’re almost there. When suggestive, targeted technology catches on with news, we’ll be immersed in what we want to hear and what we want to know. Where do you stand? Do you want to know what’s going on in the world around you? Do you want to be informed about local and global issues, understand what’s going on in the running of your country and keep abreast of new advances that might affect your life? Or do you want to keep up to date with what Harry Potter thinks of a teen pop sensation?

You can vote by paying attention to the things that matter to you. The choice is yours.

Categories: Problems, Thoughts | Tags: , , | 3 Comments

Post navigation

3 thoughts on “EPIC

  1. Pingback: Shoot, it’s a driveby culture « David Robertson

  2. Pingback: Tough love « David Robertson

  3. Pingback: Transition complete. You are EPIC. « David Robertson


Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Blog at WordPress.com.

%d bloggers like this: