It’s true! You do. I’ve been aware of this effect for a while, but it’s easy to forget about and difficult to change. What’s outside your filter bubble?
When Facebook switched this on, I switched it back off, so my ‘latest news’ feed shows content from all of my friends, not just the algorithm-selected ones. However, it requires several things to change it: awareness that it’s happening, the knowledge of how to change it, and the will to do so. People might like the setting, or they might not know what’s going on.
On things like Google? Hrm – I wasn’t aware of this and don’t know the extent of it! It reminds me of a post I made about a year ago, which it might be a good idea to revisit… but also reminds me of an excellent article on walled gardens over at the Theatre of Reason. Check it out here; here’s a spoiler, but also an excellent teaser:
The clever trick is to make the garden so large and the grass so green that we forget the walls are there, and we don’t notice the milking.
The thunder we hear is not Facebook and Google fighting to make a better social world for the user. It’s the sound of two landowners fighting over cattle.